About Happy Wifey

Welcome to Happy Wifey

Hey there! We’re Happy Wifey, and we’re all about finding joy in the everyday. We started this brand back in 2014 with two amazing friends, inspired by our love for life’s simple pleasures—like a quiet morning coffee, a good laugh with friends, or a new adventure.

We’re Helga and Mikael, the duo behind Happy Wifey. After many trips to Bali, we finally made the big move with our family in 2023. That experience of slowing down and appreciating the little things inspired us to create a clothing brand that brings that same sense of joy and adventure into your life.

Our clothes are made for women who love the everyday as much as the extraordinary. We focus on style and comfort, so you’re ready for whatever your day brings—whether you’re out exploring or just chilling at home.

And with Evelina, our fashionista who runs social media, we keep the Happy Wifey vibe fresh and connected.