About Happy Wifey

Hey there!

 We’re Happy Wifey, and we’re all about finding joy in the everyday. We started this brand back in 2014 with two amazing friends, inspired by our love for life’s simple pleasures—like a quiet morning coffee, a good laugh with friends, or a new adventure.

Now, Happy Wifey is run by us, Helga and Mikael, partners in life, love, and now clothing. After countless trips to Bali, we finally moved there with our kids in 2023. That year of slowing down changed everything. We came home with a clear mission: to create clothes that bring that same sense of ease, joy, and freedom into your everyday.

Our clothes are made for women who love the everyday as much as the extraordinary. We focus on style and comfort, so you’re ready for whatever your day brings—whether you’re out exploring or just chilling at home.

And with Evelina (our in-house fashion genius + queen of content), we keep it fresh, real, and always a little playful.

Welcome to the Happy Wifey world. We’re so glad you’re here 💛